Description
This course introduces the elements of marketing as it relates to digital and print media. Topics include promotion, placement, identifying a target audience, conducting research, analytics, selection of media, use of social media platforms, and search engine optimization as a marketing tool. Upon completion, students should be able to apply marketing concepts to digital and print design scenarios.
Credit Hours Min
2
Instr. Method Load
1
Contact Hours
1
Name
Classroom Hours
Instr. Method Load
3
Contact Hours
3
Name
Lab/Shop Hours