MKT120

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Principles of Marketing

Business AdministrationCurriculum Instruction

Subject code

MKT

Course Number

120

Description

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.

Zip Code

28160

Credit Hours Min

3

Instr. Method Load

3

Contact Hours

3

Name

Classroom Hours